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Fresh digital marketing resources for entrepreneurs and digital marketers based on previous research and best industry practices.
Dr. Joe Hazzam
5 Minutes
Generative AI creates novel text, images and video, enabling innovative marketing, idea generation and cost-effective content that can outperform humans. It aids reasoning-based decisions but lacks physical sensing. Marketers must combine AI with human judgment, address ethics and privacy, support employees, and manage customer scepticism. AI works best when augmenting people, with firms adapting structures, communication and expectations across cultures.
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