Research Projects

Time necessary to finish this resource

The influence of chatbot social presence and media appeal on brand likability and usage intention: Evidence from Coffeehouse brands

Time necessary to finish this resource

Digital marketing capabilities and SME performance: the influence of market orientation and the complementarity effect on customer relationship management capabilities.

Time necessary to finish this resource

Isolation marketing: social isolation and virtual gift donation intention

Time necessary to finish this resource

The Nexus Between Green Influencers and Green Customer Citizenship Behavior: Do Environmental Self-Identity and Dynamic Norms Matter?

Time necessary to finish this resource

From perceived creativity and visual appeal to positive emotions: Instagram's Impact on Fast-Food Brand Evangelism

Time necessary to finish this resource

Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity

Time necessary to finish this resource

Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust

Time necessary to finish this resource

The impact of social media technologies on organization cultural intelligence and new product development in international markets

Time necessary to finish this resource

The moderating role of age on social media marketing activities and customer brand engagement on Instagram social network

Time necessary to finish this resource

International marketing capabilities development: the role of firm cultural intelligence and social media technologies

Latest AI and Digital Marketing Research

Discover how generative AI transforms marketing with smarter content, sharper insights, and human-AI collaboration. Learn how brands improve creativity, engagement, and efficiency while navigating ethics, privacy, and global customer expectations.

Read More

Collaborate
With Us