About Us

Joe’s research has significantly advanced our understanding of digital and social media marketing relationships with organisational performance and customer behaviour. Joe’s research portfolio includes more than 25 peer-reviewed publications in leading marketing journals. He has disseminated and shared his research insights through over 30 masterclasses, and delivered 25+ presentations at national and international conferences, webinars, research seminars, and media outlets.

Vision & Mission

Our mission is to provide you evidence base digital marketing insights, improving marketers and entrepreneurs’ knowledge and supporting companies to achieve higher market share and financial performance.

Our vision is to be the biggest community of marketing researchers and practitioners with the goal of building a community where marketing researchers and practitioners can exchange knowledge to the benefit of society, companies and the customers.

Our Values

Continuous Learning 

We value continuous learning to solve the most pressing problems in the marketing world. We believe that impactful digital marketing researchers and marketers value continuous learning on a daily basis.

Knowledge exchange

We value knowledge exchange between digital marketing researchers and practitioners to solve the most challenging societal, companies and customers problems.

Passion

We value the passion of digital marketing researchers and practitioners as a driving force to advance the marketing field.

Joe Hazzams' Story in Digital Marketing Research and Education

Dr Joe Hazzam is an Associate Professor of Digital Marketing at University of Staffordshire, United Kingdom. He currently serves as the co-director of the Centre for Business, Innovation and the Regions.

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2018

First research paper published

2019

Part-time Lecturer – The British University in Dubai

2020

PhD graduate

2021

Two research papers published

2022

Lecturer – University of Staffordshire

2022

Two research papers published

2023

Senior Lecturer – University of Staffordshire

2023

Four research papers published

2024

Nine research papers published

2025

Associate professor of Digital Marketing - University of Staffordshire

2025

Seven research papers published

A letter from
Our founder

Link to read Dr. Joe Hazzam Letter
Contact
hello@digitalmarketingevidence.com
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