Welcome to Digital Marketing Evidence. We exist to connect digital marketing research and practice, closing the gap between what researchers discover and what practitioners need to know.

Research publications are rarely disseminated in ways that reach the people who could use them, while marketing practitioners are often too stretched by day-to-day demands to search out the evidence that could improve their decision-making. Led by Dr. Joe Hazzam, who brings over twenty years of experience across industry and academia, our team reviews, analyses and summarises the latest digital marketing research, sharing it through short-form blogs and videos every week.

We've now taken this further with the AI and Digital Marketing Podcast, where we sit down to unpack the latest research on AI and digital marketing in a more conversational format, making it easier to follow the ideas shaping the field.

We invite digital marketing researchers and practitioners to join the Digital Marketing Evidence community to learn, grow, and help solve the problems facing society, companies and customers.

Dr. Joe Hazzam

1st January 2026